Skin Health Summit
Event Branding for the Skin Health Summit 2024, I developed a full-scale visual branding system for both digital and print applications, designed to reintroduce Go North Medical Derma with a bold, contemporary identity.
The creative direction breaks away from traditional clinical aesthetics. Instead of sterile whites and blues, the brand embraces a vibrant palette of purples, lilacs, and soft coral tones, chosen specifically to bring a fresh, youthful energy to the medical space and attract a forward-thinking audience.
Circular graphic elements throughout the branding were inspired by the form and movement of aesthetic laser beams referencing both the technology and its precision in a subtle, abstract way. These shapes created continuity across platforms, from brochures and ID badges to digital screens and event signage.
The overall design balances clarity with visual flair: clean typography and structured layouts paired with soft gradients and dynamic shapes, resulting in a cohesive yet energetic identity that elevated the brand presence throughout the summit.
Go North Medical
About the Brand
Go North Medical Derma is a Nordic-based company specializing in the sales and rental of advanced aesthetic laser technologies for professional clinics. With a strong foundation in innovation and clinical excellence, the brand provides tailored solutions for dermatology and aesthetic practices looking to expand their treatment capabilities. Their mission is to empower clinics with high-performance equipment and ongoing support, helping practitioners deliver safe, effective, and modern skin treatments.
Project
Full Visual Event Branding
Print
Digital/Social
Freelance
Art Direction
Graphic Design
